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India's oldest martial art form kalaripayattu (kalari meaning training ground and payattu meaning combat) originated in Kerala more than 3,000 years ago. To this day, it's known as one of the highest forms of physical and mental training.
Brand identity - Kalari Kick Boxing Muay Thai Academy
In crafting the brand identity for Kalari Kickboxing, our directive was to align its essence with the revered figure of Hanuman, a deity embodying unparalleled strength and agility, symbolized by his part-monkey form and renowned prowess as a warrior. Our approach seamlessly integrates these qualities, resonating with the spirit of Hanuman to evoke a sense of formidable power and indomitable spirit within the brand. This strategic fusion not only reinforces Kalari Kickboxing's commitment to excellence but also establishes a profound connection with its audience, elevating its presence in the realm of advertising and branding with a distinctive and impactful narrative
Project Type
Brand Identity & Social Media Kit
Tools
Ilustrator/ Photoshop
Role
Designer/ Art Director
Year
2023


Character Transformation








Pantone
Hex #B51700
Rust Red
R
G
B
18
23
00
C
M
Y
K
20
100
100
12
Pantone
Hex #EB1C00
Bright Red
R
G
B
235
28
00
C
M
Y
K
02
99
100
01
Off White
White Smoke
Hex #F4F4F4
R
G
B
244
244
244
C
M
Y
K
05
05
05
00
Neutral Black C
Hex #171919
EErie Black
R
G
B
23
25
25
C
M
Y
K
80
65
80
80


Train Hard
Or Go Home























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